Publisher

Publishers

Live Event Apps for Publishers
Next ProjectNext ProjectNext Project
Description

The multiplatform BookGroup App connects people in the audience at a book launch with the authors while they are on stage through a live mobile game. Made for Pan Macmillan UK's book launch and tour with Astronaut Commander Chris Hadfield. Apps used Togeva's patent-pending technology.


Date

2013 - 2014


Category

Publishing, DOOH, Live Events


Client

Pan Macmillan UKĀ is one of the largest general book publishers in the United Kingdom

Multiplatform and Multiplayer Quiz App for DOOH.

Togeva managed all aspects of the App concept, design and development phases from start to finish including brainstorming, conceptualisation, wireframing, rapid prototyping and agile development. Togeva involved the client's marketing and communications managers and designers in the process. We offered guidance on regulatory procedures and specialist information security advice. In addition, we managed all phases of set up and running of the App while multiple people played the quiz live, in realtime with Commander Chris Hadfield, including at the large-scale book launch at the Science Museum London and Edinburgh's Royal Observatory.

It looks really good on the big screen!

Lee Dibble, Marketing and Communities Director, Macmillan UK.